What is AMP?

Accelerated Mobile Pages (AMP) is an open-source project by Google and Twitter that helps business owners to get faster, high-performing web pages, with increased mobile visibility and improved SEO.It’s an HTML page that is super lightweight and loads instantly on mobile devices across different platforms. It enables the creation of websites with the power of ‘Google Mobile First Indexing’,which means it improves website performance for mobile users and provides them smooth browsing experience.

“Fast-loading mobile pages + mobile optimized content = Better user experience.”

About 40% of users abandon a website if it takes more than 2 seconds to load. By implementing AMP in your website, you can improve mobile search engine rankings, provide mobile optimized content, and increase engagement and conversion rate. At Shirley, we are here to help you achieve higher ROI with our AMP development services.We build AMP-enabled websites like nobody else. But let’s first understand how AMP works?



Shirley UK Ltd is a niche Business Analysis consultancy offering bespoke Business Change, Improvement, Management Consultancy and Business Analysis services.

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